Dan KennedyNo B.S. Social Media Marketing: Get the Most Out of Social Media

What sets high-quality SMM apart from what 99% of companies do? Above all, it is not about boasting about the size of your company, chasing likes, or focusing on other “vanity metrics. Dan Kennedy, a multimillionaire entrepreneur and author of the bestseller No B.S. Management, together with Kim Walsh-Phillips, the owner of a leading SMM agency, argue that effective social media marketing is ultimately about generating revenue. It is time to start making real money through social media.

In this book, you will learn how to: transform your SMM strategy from simply generating likes into a powerful conversion tool; stop wasting money on social media while expanding your company’s audience; create the perfect lead magnet and convert cold traffic into paying customers; most importantly, accurately measure and analyze the results of your marketing efforts. This book is essential reading for business owners and managers who want to achieve real, measurable results from their social media marketing.